Billboard with ‘Boobs’ in style of Bonds logo

WHAT the?

A billboard sporting the word ‘BOOBS’ in the style of the Bonds logo has appeared on the streets of Brisbane, Melbourne and Sydney.

The baffling piece of advertising has no other information, prompting us here at News Corp Australia to put a call out to our readers for information.

And they’ve rallied to the cause, suggesting the billboard is an oblique reference to underwear maker Bonds’ partnership with the National Breast Cancer Foundation for Breast Cancer Awareness Month. Various posts on social media appear to back up this claim.

There has also been speculation they promote a new Bonds bra range.

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